IDENTIFY PATH OF FINAL PROJECT

When web visitors visit your web site, your job is to create some drivers and some psychological tactics to get people to either give a shy “yes” in the form of an opt-in request for more information, or to go ahead and just order from the first-time. Making the web visitors get involved in your web site is important. When visitors visit the site, try to bait them with very exciting web contents. Let them get involved by some kind of interactivity through your site and eventually sign up their Email to get more information from you. Once they do, you and visitors are connected together on more personal level. This allows you to communicate the visitors by sending the further information via email. So let’s just say you get their email address, now you have a chance to communicate with visitors more closely.
Once they do, you can send them information about news with extra (In this case fascinating offer like win movie ticket or go to restaurant for free). Visitors open up your email and further click the button to go to next web page whey they find the news is interesting. Then again, you will give them another interactivity which allows them to go another web page by clicking the button. The final page opens up and asks more questions to visitors. This is more than just an initial email addresses. By answering the question, they are giving us their further information like their gender, age group, their zip code, their interests and so forth. Each time visitors answers, you are collecting the demographic information that is the great statistic for your business to narrow down when or who to target specific people.

What grade I deserve?

In past five weeks, I have learned so much about Web marketing in this class. Reading through the chapters from the book and incorporate those ideas into my own practice (in this case, building the effective web site) was a challenging than I thought it would be. I got lost in Myspace as I signed up for groups instead of personal. That threw me off. I definitely need to find out more about myspace layout and learned to customized it so that it would stands out. My movie obsession is not completely finished as I have to fix the collapsed sites and debugging the code issues because of the movie topic I chose is more requires the visual interest and wanted to design some interactions. I have challenged in programming a lot this time. So it took me some time and seeking the answer from fellow designers. Indeed I put some time in it. I think the site needs more strong headlines and sub headlines to seduce the visitors to stay at my site and make them sign up for emails. More so, I will like to take some time to research for Myspace and pick up the speed for it. My goal is to make the absolute customized looking Myspace.
Honestly, being not completed both sites Myspace and Movie Obsession site are not fully completed and need to work a lot more, my grade I deserve is B.

MARIA VELOSO – THE SEDUCTION OF THE ONLINE SURFER AND DAVID GARFINKEL – THE MAGICAL POWER OF HEADLINES

When it comes to selling on the Web. Important thing to keep in your mind is to seduce your reader with words and devices. This is called “ a seduction” of sales process. Rather than rushing the reader into buying or committing to your products in short time, bait with them with words and devices to get emotionally involved into your web site. Remember: “People buy on emotion and justify with logic.” To seduce the web visitors like “seamless relay." On the Web site, you don’t start selling the moment your Web visitor arrives. Use “involvement devices” to get people involved with your sales copy.
You can ask the reader to do quiz or comments. “Get them involved” is important step at initial stage. Because, according Robert Gialdini, “Writing is believing.” When you ask your readers to write down (type out), the things they desire, they admit the need for your product or service. The “next big thing” is creating the video presentation for your Web site. This becomes your virtual sales person. “Seducing the online surfer is both art and science that requires the knowledge of consumer psychology as well as an intimacy with the mindset of the Internet population. Involvement devices are simply the catalyst that gets you prospects to respond so that you can start a dialogue and create rapport with them.”

Headline is important. How often you ended up reading article because the headline catches. Advertise experts estimate that between 75 percent and 90 percent of any advertising’s effectiveness come from the headline. It is more effective than text. “With a good headline, you stand a fighting chance of having anything from minimal to overwhelming success. But without a good headline, your chances of success are next to zero.” Headline is not only capture the attention of the web visitors to read text, it also “set the tone” for what prospects are about read and to “create a mood” in the prospect that will begin to make them receptive to taking the action you will eventually invite them to take your sales copy.