Showing posts with label EOC_week6 (Chapter 8). Show all posts
Showing posts with label EOC_week6 (Chapter 8). Show all posts

Thursday, May 13, 2010

IDENTIFY PATH OF FINAL PROJECT

When web visitors visit your web site, your job is to create some drivers and some psychological tactics to get people to either give a shy “yes” in the form of an opt-in request for more information, or to go ahead and just order from the first-time. Making the web visitors get involved in your web site is important. When visitors visit the site, try to bait them with very exciting web contents. Let them get involved by some kind of interactivity through your site and eventually sign up their Email to get more information from you. Once they do, you and visitors are connected together on more personal level. This allows you to communicate the visitors by sending the further information via email. So let’s just say you get their email address, now you have a chance to communicate with visitors more closely.
Once they do, you can send them information about news with extra (In this case fascinating offer like win movie ticket or go to restaurant for free). Visitors open up your email and further click the button to go to next web page whey they find the news is interesting. Then again, you will give them another interactivity which allows them to go another web page by clicking the button. The final page opens up and asks more questions to visitors. This is more than just an initial email addresses. By answering the question, they are giving us their further information like their gender, age group, their zip code, their interests and so forth. Each time visitors answers, you are collecting the demographic information that is the great statistic for your business to narrow down when or who to target specific people.