Thursday, April 15, 2010

CREATING MULTIPLE STREAMS OF INCOME ON THE INTERNET AND GUERRILLA MARKETING ONLINE AND OFFLINE

Generating the income from the internet is in now. Old school marketing is well over. Everyone is looking for the way of making the multiple streams of income on the internet. Nowadays online is the most profitable way for launching your business. It may take some time to figure out how, but once you do, you have the best of all worlds. In the past marketing costed us enormous money without any guarantee that it works, when this marketing fails, our damages were big. But now we can do much more effective marketing without costing us fortune by using the internet, like sending out emails. Advantage of this kind of marketing is called fail fast for free. This means you can fail, fail, and fail at no cost until you figured out how to succeed. Very interesting concept but it is true and it works. Another advantage of this kind of marketing is that audiences are not pressured by making commitments to your business right away. They are like in the state of "maybe": this is called the maybe lake. Meanwhile you can offer the free stuffs to audiences and eventually someone will commit and trust you. Over time and eventually they become your customers. Once they are ready to commit with you, don't forget to make USP: U stands for ultimate advantage, "S" stands for sensational offer, and "P" stands for powerful promise. Next you have to make an outrageous offer like "Ginsu knife".

Another strong marketing tactics are called Guerrilla marketing. Once you've gotten a spark of a notion to go online, you have to think how to promote your Web site. So now you have to let people know about your site in offline world and it's got to be teaming with information. This means you've got to live in that online world touting your site on your ads, on stationery and your business cards, on signs and brochures and flyers, in Yellow Pages ads, on ad specialties, on packages or business forms or gift certificates, ads on reprints of PR. And with that promotional encourages people to make a return trip to you

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